HONG KONG /PRNewswire/ -- Excellence in marketing gleams in the trade exhibition industry with the recognition of UBM Asia Ltd. as finalists in the two categories of Most Innovative Event and Best Use of Limited Budget for the Marketing Events Awards 2015 produced by Marketing, a publication of Lighthouse Independent Media. UBM Asia Ltd., the largest trade exhibition organiser in Asia and a division of UBM plc, sets new standards in the fields of event marketing and employee career development with these honours. Final award placements will be announced on the evening of the Marketing Events Awards taking place on September 24 in Hong Kong.
The 2014 edition of UBM Asia's Marketing Meeting and Awards, an annual internal development programme for UBM Asia's marketing staff, was recognised by the judging panel of the Marketing Event Awards 2015. In particular, the 2014 edition of the meeting themed A Digital Interactive World utilised a combination of experiential and digital technologies such as attendee photo check-in, mobile apps, Bluetooth enabled live polling, and interactive electronic signature walls to inspire attendees who are event marketers themselves to push the creative envelope and create better experiences for their own shows and customers.
"We are absolutely thrilled that our annual learning and career building event for our marketing staff is being recognised through these awards," says Jime Essink, President and CEO of UBM Asia Ltd. "The annual UBM Asia Marketing Meeting and Awards is actually just one of several programmes we have within our company as part of our dedication to grow our staff professionally. We've also been investing in programmes dedicated towards building sales and operational excellence as well as business intelligence and IT."
"I was incredibly surprised when I received the news that our internal event was going to receive this type of recognition," says UBM Asia Regional Director of International Marketing Ben Veechai. "The team and I were just going about our normal duties in trying to create more interesting and better learning vehicles for our 250+ marketing staff; but to then see UBM Asia's efforts recognised next to big brands like Audi, Mercedes Benz, Estee Lauder, and Acuvue already feels like a win for the entire B2B exhibition industry and profession."
Aligned with UBM's Event's First Strategy announcement in November of 2014, the company outlined its strategic priorities for the business over the next three to five years to drive profitable growth which includes focusing on operational excellence throughout the company. Professional skills training delivered in dynamic and inspirational formats such as the annual UBM Asia Marketing Meeting and Awards is part of the long term strategy of building the world's best events by investing in and cultivating the world's best event professionals. For more information about UBM Asia, its events, people and culture, and exciting career opportunities visitwww.ubmasia.com .
About UBM Asia (www.ubmasia.com)
Owned by UBM plc listed on the London Stock Exchange, UBM Asia is the largest trade show organiser in Asiaand the largest commercial organiser in China, India and Malaysia. Established with its headquarters in Hong Kong and subsidiary companies across Asia and in the US, UBM Asia has a strong global network of 31 offices and 1,300 staff in 24 major cities. With a track record spanning over 30 years, UBM Asia operates in 20 market sectors with 230 dynamic face-to-face exhibitions and high-level professional conferences, 21 targeted trade publications, 18 round-the-clock online products for over 2,000,000 quality exhibitors, visitors, conference delegates, advertisers and subscribers from all over the world. We provide a one-stop diversified global service for high-value business matching, quality market news and online trading networks.
Regional Director International Marketing
UBM Asia Ltd.
E: [email protected]